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Thanks for visiting our site. Finding good Los Angeles and New York
photographers can be
difficult, and there are many amateurs and professionals from whom
to choose. We offer a
wide range of photo services and packages from fashion portraits and
LA or NY models
headshots to complete advertising and commercial projects. So, whether
it is a look book
or catalog for your new apparel line or portraits to treasure for a lifetime,
we would love
to discuss your project and help you make it happen.
We also offer Los Angeles & New York modeling portfolios to talent
looking to begin a new
commercial or high fashion career or to supplement an existing portfolio.
Below is a breakdown of the services we offer. View our work and call
with any questions
or to get started on the photos you need. TOP
We are a full service studio located in New York City with years of experience
in collaborating
with advertising agencies to create dynamic, beautiful and captivating
images. Our crew of
industry experts ensures that every detail from the first layouts to
the last retouching goes
smoothly. We pride ourselves on completing all of our work to the agency's
specifications
on time and on budget. TOP
Photography for Apparel & Clothing Designers
Whatever your experience in the LA or NY apparel scene, Jo Liu can
deliver professional
photos for your catalog, fashion look book, linesheets or
posters for the Magic Show to
help take your lines to next level and get attention with buyers.
Press Kits, Headshots & Promotional Materials
for Entertainers & Musicians
As a Los Angeles & New York Photographer, Jo has collaborated with
many artists to
make unique and eye-catching portfolios or photos for music CD's or album
covers and
press packages for TV hosts, actors, entertainers, comedians and musicians
across the
U.S. TOP
Hair Care, Skin Care & Cosmetics
Beauty photography requires a sensibility that few photographers take
the time to cultivate.
Unlike headshots or portraits, beauty for cosmetics, skin care or jewelry
must be lit and
directed uniquely each time and can never be formulaic or cookie-cutter.
We specialize in
beauty photos that fully demonstrate the quality of your product. TOP
Aspiring and working models often overlook
one of the most important shots in any modeling
portfolio, model headshots. An actress headshot on your
zed card simply will not promote you
as well as a professional photo created to represent an ad or a tear
sheet. Often, an acting
headshot may hinder your advancement by appearing less serious or even
unprofessional
from an agency's point of view. TOP
We love to play when we work and nothing is more fun than experimenting
and creating
something new, edgy and high fashion. So, if you want to get creative
on your next ad
campaign or design project, we would love to play with you. TOP
NY photographers are known for their ability to shoot dynamic and captivating
commercial
images that sell products, and Jo Liu is one of the best. She blends
commercialism with
edginess and high energy to provide clothing and apparel clients with
ads that sell to a
broad spectrum of clients rather than a single target or niche. TOP
Model Portfolios for Agency Submission
Starting a Los Angeles or New York modeling
career? Perhaps you have experience in the
industry but need new model photography to approach a larger agency
or to branch out to
a new market. Jo has been the first photographer for many models who
went on to be
signed by agencies in NY & LA and to have successful careers. She
works regularly with
the top agencies including Ford, Elite and Wilhelmina, and she knows
what they are looking
for in model headshots and modelling photos. TOP
Zed Cards ( Comp Cards ) & Modeling Portfolio Photography for Agency
Models
Clients often book talent based solely on the strength of the model
photography in a portfolio.
Weak images with unflattering lighting or too much retouching can draw
attention away from
a beautiful face or perfect model's body. Special attention should
be paid to the zed card,
which is often all that photographers and potential clients have to
remember of you at the end
of the day. The five pictures that ultimately represent you on your
comp cards should show
range while also being of consistent quality. Shooting your portfolios
with Jo is a great decision
when you are looking to build a book and zed cards that demonstrate
that you have the look
and can work the camera. TOP
Booking Jo Liu
Our photo studio is open Monday through
Friday from 10 AM until 6 PM and appointments
are required. Give us a call at 213.531.6966 for scheduling. We are available
across the
country or internationally. A partial list of available cities follows:
New York (Brooklyn, Manhattan
and all the rest), Los Angeles, Chicago,
Philadelphia, Boston, Connecticut & New Jersey. Contact
us to inquire about your city. TOP
Receiving a Quote
All
rates are based on a photographer's day rate and usage. Please
contact us with
information
on the types of images you need and how they will
be used. The more accurate you can be, the
more accurately we can quote
you.
Copyrights
All
images and text on this site have been created by Jo Liu Photography,
Inc. and are
copyrighted by the photographer. Text is monitored by Copyscape. Any
unauthorized use
will result in appropriate legal action. If you do not have written
permission, you cannot use it. All rights reserved.
Links By Region
Click to find some useful links.
• Photographer
New York
• Lifestyle Photographer:
Look Book & Catalog for Apparel
• Lifestyle Photographer:
Advertising Campaign
• NY Beauty Photographer:
Cosmetics, Hair & Skin Care
• NY Fashion Photographer:
Magazine Editorial & High Fashion
• NY Fashion Photographer:
Fashion Editorial & Advertising
• About New York Photographer,
Jo Liu
• Contact NY Photographer,
Jo Liu
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